As humans, we keep an eye on famous brand logos that rapidly recognize brand identity. In the field of digital marketing and branding, logos are the prime source and serve as a symbol of brand identity for a company. In this blog, we will trace the journey of famous brands with logo evolution.

This blog will help you explore the journey of famous brand logos all over the world. With the evolution of branding, these logos have transformed while staying relevant. Let’s reveal their success stories of logo transformation! Don't forget to scroll down to learn how these brands uncover the evolution of their logo journey from ordinary to iconic. 

1. The Evolution of Apple's Iconic Logo

Let’s take a start with the most iconic brand evolution. Apple created its first logo in 1976. They took an illustration from Issac Newton, who was sitting under an apple tree with a quote from William Wordsmith ‘’a mind forever voyaging through strange seas of thought engraved around it.

In 1977, Rob Janooff created an iconic design featuring a rainbow-coloured bitten apple. The rainbow-coloured apple was used to emblematize the variety of capabilities of Apple computers. 

The logo design stayed in use for nearly two decades. However, in the late 1990s, a new single-color logo was introduced. The sleek silver apple looked chic and used till 2007. It would be wondering for you to know the significance of a bite taken out from Apple’s logo. All it represents is knowledge, user-friendly, and innovative logo design.

2. Coca-Cola: A Timeless Classic

The global beverage powerhouse! The original logo of Coca-Cola was made in 1885 by Frank Robinson, one of the most renowned founders and the bookkeeper of the brand. In the 19th century, the name "Coca-Cola" was written in an old style of script called Spencerian. 

As time passed, the script logo underwent various changes, yet its timeless charm was consistently preserved. Despite the various alterations, some elements remain constant - Spencerian handwritten brand name and iconic bottle shape. 

In the late 1890s, the swirling design came with an extra curvy script writing style with the addition of musical notes providing brand funky vibes.  The scripted logo endures many transformations while maintaining its classic charm. 

In 1958, the logo was simplified while the bottle shape was improved and the outcomes were truly amazing! The logo was recognizable with its unique features all over the world. 

3. Nike's Swoosh: Empowering Through Design:

Nike, a top brand in sports, has an appealing logo design with a story of small tweaks and design changes.

Their first logo was made in 1971 by Carolyn Davidson, and it had the swoosh, representing motion and the wing of the Greek goddess Nike.

Over time, the Nike logo has seen some changes, but they're minor, like adjusting proportions and thickness. The core design elements have remained the same.

In 1995, they put the name 'Nike' in a bold italicized font with the swoosh below it. This swoosh got so popular that it became the main logo. Since then, the Nike logo hasn't changed and is now known worldwide as a symbol of sports, speed, and quality in sporting goods.

4. The Evolutionary Tale of Starbucks:

A global coffee chain, Starbucks is the most trendy brand with a strong logo history. The visual representation of the original Starbucks logo is based on a 16th-century Norse woodcut. 

In the late 1980s, the logo was modified with a well-transformed apparent touch. In 2011, Starbucks became a well-known brand in the world. Now, its logo has become an iconic symbol of the best-quality coffee company.  The green color in the logo is the perfect representation of nature, wealth, and healing. Moreover, the utilization of white space is used as the main mermaid symbol representing simplicity and cleanness. Symbolization of the brand's evolution from a local coffee roaster to a global coffeehouse chain.

5. Evolution of Google: From Whimsical to Minimalist:

Google may not have as a long history as other brands. Still, its logo has gone through a significant evolution. Established in 1998, a childlike feature of a logo with exclamation points. 

In 1999, its logo was reformed with a more mature appearance. Over the years, its logo has been observed subtle modification while maintaining its simplicity, with the core elements remaining unchanged. 

The 2015 sans-serif repetition in its logo, aimed to reinforce the brand’s identity in an approachable, friendly, and simplistic way.  The logo reflects Google’s dedication to making information user-friendly. 

6. Mercedes-Benz: A Symbol of Luxury and Elegance:

Whether you are an avid car enthusiast, you must have heard of Mercedes-Benz. But did you know the story behind the iconic logo? 

Back to the early 1900s, a rich history of renowned German carmakers. The company’s name is a fusion of two words: ‘Mercedes’, representing a luxurious and powerful automobile, and ‘Benz’, from Karl Benz, a trailblazer of the modern carmaker. 

At the crux of the story, the three-pointed star is a symbol of the desired widespread automation industry. 

Like the Lamborghini logo, the logo of Mercedes Benz has sustained a subtle transformation in design while maintaining its originality. Despite the changes it has sustained the embodied idea behind the logo remains constant. The relentless pursuit of excellence and a dedication to engineering high-fi vehicles. 

7. Adidas

It features a wordmark logo which is designed by keeping simplicity in mind. In the 1950s, other brands had a different logo story in design and elements of shoes, Adidas constantly adhered to the wordmark in design. 

The first revolution was minor in the logo of Adidas. The color scheme was conversed so the wordmark logo itself was black surrounded by a negative space design. This design is fully fledged than the previous one. 

In 2005, Adidas included 4 logo designs for their branding, their striped trefoil, Adidas Mountain, round emblem, and Adidas wordmark. Each of these designs diversified in their color scheme. These logos are constantly used in social media and marketing campaigns. 

Final Thoughts 

The evolution in logos of famous brands indicates that the world of branding, designing, and marketing is constantly changing. Hence, to stay relevant all these famous companies had to represent significant modifications in their logo designs. This way, these logos became the most recognizable symbol for their brand identity. 

To construct this blog for you, we worked hard to figure out incredible facts about the evolution of these famous brand’s logos. The long journey of these logos reminds us that to be a successful brand, a company needs to be developed and tailored to the tastes and values of its customers. 

At Logo Mansion, we provide exceptional logo design services that work best to upgrade your brand’s identity. Our proficient logo designer can offer you high-quality professional logo design services. To boost your brand identity, you can take custom logo design online services to create a personalized touch!